Sales inevitably comes down to a single critical moment, one in which there are but two outcomes: "YES"--and everything else (that which ultimately doesn't lead to yes).
When it comes to selling, what few people realize--and this is particularly true in the vast arena of new and emerging technologies--is that the overwhelming majority of sales, those "YES" moments, come, not from an array of facts and figures, not from any kind of thought through logic, but rather, from some kind of ineffable emotional component. A story. You're selling a story--the story of your product or service--and then backing up that story with reliable figures. With cold hard facts. The facts, of course, are easy. It's the storytelling that's hard.
Revenue Spark can do that for you. We can help you craft your company's story, your vision, in the strongest, clearest way possible.
You're selling a product or service that many would term a disruptive innovation--something that could potentially upend whole industries--and we get that. However, if you're "right"--and you know you're right--just being right isn't enough. It's an extraordinarily tough sell, and a long uphill battle. Most organizations you'll be dealing with are extremely risk averse--they refuse to embrace, or even consider, change, even though they know they must in order to survive. We saw it with the introduction of the electric grid, the telephone, the motor car, the personal computer, the Internet. And we'll continue to see it time and time again as history rolls on.
Change is good: and in fact, some say change is the only real immutable law in the universe. Change happens. Selling "Change", however, is hard.
RSI can coach you through this process of selling change--of getting your potential customer to see the world the way you see it. To know, beyond the shadow of a doubt, that this it not only the way it can be, but must be. And will be.
Kalil Gibran wrote, "God moves in passion, but rests in reason". In selling your breakthrough product or service, your disruptive innovation, whether it be an evolution or a revolution, you will need to employ both passion and reason. Because it isn't enough to merely cite the facts behind why you're better than the competition, why your product is going to upend the world. You need to tell your story, you need to incite that passion--locally, globally--that inevitably surrounds any business close.
Simply put: you're the inventor of the next big thing, but sales are NOT your thing. RSI can carry you over that chasm, and bring you to the other side. Together, we can bring that close.